GET STARTED
IT ALL STARTS WITH AN IDEA: GET YOUR BUSINESS MORE PROFITABLE, INVEST IN A NEW MEDIA SUPPORT…
A DATA & WEB ANALYTICS PROJECT CONSISTS IN PROVIDING TOOLS TO SUPPORT YOUR BUSINESS AND TAKE THE RIGHT DECISIONS WITH YOUR DIGITAL INVESTMENTS.
"Set up" plan
Just getting interested in the Analytics world? Let's set up the right Google tools and learn about your websites visitors.
"Audit" plan
The tools are already there but somehow it doesn't feel right. No problem, we'll have a look and share our best practices.
"Follow up" plan
Let's focus to your main goals. Visualise and take the right decisions using Google DataStudio.
GOOGLE TAG MANAGER SETUP
GOOGLE ANALYTICS ACCOUNT CREATION (INCLUDING A MAIN VIEW AND A RAW VIEW)
INITIALIZATION OF CONVERSION GOALS
VIEW FILTERS ACCORDING TO NEEDS:
– EXCLUSION OF INTERNAL TRAFFIC
– EXCLUSION FROM AGENCY TRAFFIC
ALERTS DEFINITION
GOOGLE TOOLS LINKING (ADS, SEARCH CONSOLE)
OPTIONAL:
SITE SEARCH
SUB-DOMAIN AND CROSS-DOMAIN TRACKING
GOOGLE ANALYTICS / GOOGLE TAG MANAGER AUDIT.
GDPR COMPLIANCE: COOKIE BANNER BEHAVIOR, DATA RETENTION…
OPTIONAL:
OTHER CHANNELS AUDIT: FACEBOOK, GOOGLE ADS.
SEO PERFORMANCE (PAGESPEED, KEYWORDS, POSITION VERSUS COMPETITORS)
MACRO ANALYSIS: “PAINTS POINTS” IDENTIFICATION AND RECOMMENDED OPTIMISATIONS
CUSTOM REPORT
GOOGLE ANALYTICS CUSTOM OR/AND DATASTUDIO DASHBOARD
OPTIONAL:
GOOGLE OPTIMIZE SETUP FOR A/B TESTS
WEB ANALYST SUPPORT
Custom request ?
It seems that you’d be more interested in something particular or specially customised for you.
Don’t hesitate to contact us and we’ll provide the best help we can to match your expectations.